Tapping into the human side of B2B to deliver on business goals

LP: Verb+ Leadership Development Consultation

We always test CTAs to learn what our audience responds to most. This newly developed landing page will help us determine whether prospects in the L&D/HR space are more interested in a demo of our platform or a consultation about their leadership development program.

VIDEO: Verb Brand Video

This video highlights the Verb brand and its commitment to human-centered leadership development. This brand film is well-loved by the team, and we're excited to incorporate it into Verb's marketing materials.

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EBOOK: Off-the-Shelf vs. Custom Software

One-size-fits-all isn't for everyone, but neither is custom software. While Restless Labs is a custom software developer, one of their key differentiators is honesty; they will tell you if it makes more sense for you to grab an off-the-shelf product instead.

VIDEO: Certified Financial Planners

I worked with a professional video team to conceptualize and develop storyboards and interview questions for each advisor at Team Hewins, then partnered with the post-production team to ensure they were up to standards (and in compliance).

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EBOOK: 10 Pillars of an Effective Leadership Development Program

Verb's latest campaign targets Learning & Development leaders who are looking to build a leadership development program from the ground up. We put together content including this guide, several video interviews with clients and L&D leaders, and blogs and will be compiling information together on a pillar page to boost traffic to Verb's website.

VIDEO: Outreach.io Shares Why they Chose Verb

The Verb platform has so many raving fans. I was lucky enough to attend this video session with one of Verb's customers and get her company's culture story in partnership with a professional video team. I led the team in developing questions and editing down to the essential points.

INFOGRAPHIC: Verb Leadership Development Survey

I developed an original survey based on questions I created after thorough research of HR leaders' pain points. From there, we created multiple resources, including blogs, a guide, and this interactive infographic.

I love trying out new tools, and this one can be easily embedded onto a WordPress website for a memorable experience.

BLOG: Building Trust and Psychological Safety in Your DEI&B Program

Since we started with Verb, an HR tech SaaS platform, marketing engagement has grown significantly. Verb's investors expect a full pipeline of sales qualified leads, and our content has been a major factor in delivering on this goal.

This particular blog was written by me. All Verb content is currently written by either myself or Verb's content marketing manager, who I oversee and mentor.

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LP: Bumble x Verb

Verb has a lean team with little support for customer marketing. Marketri stepped in to help Verb's new client, Bumble, feel right at home. Increased engagement on the Verb SaaS platform helps everyone's objectives and offers measurable data for marketing to display on additional marketing materials.

VIDEO: Brand Video for Cold Chain Engineering

Modality's unique Cold Chain Engineering model goes beyond just testing or just regulatory requirements. It's an interdisciplinary approach that combines science & engineering specialties to help you create a Validation Master Plan, taking your pharmaceutical all the way from Design to Execution, to presentation for Regulatory Authorities.